Search Engine Optimisation (SEO) is a strategy that is always evolving. Google constantly keeps updating its algorithm. Hence, it becomes essential that your SEO tactics are always up-to-date to stay ahead of your competition. In 2023, it’s important to be competitive and aware of the latest trends in the SEO industry.
Make sure you consider these 5 2023 SEO trends to help your brand business grow ten folds.
Core Web Vitals: Core Web Vitals help to improve user navigation. Google emphasises the importance of the user experience and prioritises websites that do the same. If users have a negative experience on your website, your traffic and conversions will suffer. Page speed is a key component of delivering a positive user experience. If a page takes over 3 seconds to load, it affects 53% of users and forces them to abandon the page. There are a set of metrics that measure your page load speed from the user’s perspective. The three pillars of user experience – loading, interactivity and visual stability should be your focus for 2023.
Reinforcing E-A-T Signals: E-A-T is an indicator that shows a page is of high quality. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are the primary factors Google uses to determine the quality of a page. Google’s Search Quality Indicator Guidelines emphases the importance of boosting your E-A-T signals. This can be done through social proof, customer testimonials, links to authoritative sites, expertise, badges, etc.
According to the guidelines, your content must be:
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Helpful to users
- Posted on an authoritative site
- Trustworthy
- Refreshed regularly
Mobile SEO: Did you know, 65% of Google searches are now conducted on mobile devices? This is the reason search engines are prioritising mobile-optimised content. This shift to mobile-first indexing will make a big difference in 2023. An eCommerce brand must make sure its websites are optimised for mobile users. By optimising for mobile devices, eCommerce businesses will help provide a positive experience that enables them to rank better in SEO results.
SERP Features: SERP features are important because they help your website stand out. If you have a SERP feature that is relevant to the user’s query, it may attract traffic and also help with conversions. Snippets are the different elements that appear on an SEO search. These may include organic listings and paid ads. It can vary depending on the query. If your page offers valuable information that people frequently search for, you may be eligible for a featured snippet.
Google Discovery: Google Discover is crucial to SEO. It allows users to be aware of current topics relevant to them. It shows not only new content but top article posts. No content strategy is complete without Discover. Its reporting feature in Search Console provides brands with valuable performance data and having this information can help the eCommerce website to rank better in search engines and increase the chances of appearing in Google Discover.
We are always striving to help our clients stay ahead of the curve when it comes to their eCommerce business. That is why we offer SEO services to help improve your website and increase your conversion chances. If you have any questions, please don’t hesitate to contact us.
