The e-commerce industry in the UK is growing at a faster rate. In 2022, nearly 82% of UK’s population shopped online and this number is expected to grow 85% till 2027.
As the future of e-commerce market looks promising, now is the right time to align your business with the latest digital trends. To help you stay ahead of your competition, here is a list of 8 actionable strategies that will boost your e-commerce sales with minimal efforts.
1. Grow your brand awareness with SEO:
SEO is a key strategy for any e-commerce store looking to scale its online presence. With proper SEO, you can optimise the content of your website to improve its visibility on search engine results pages. A good SEO strategy will ensure that potential customers find your e-commerce store easily online.
2. Use email marketing campaigns to engage with your customers:
Email marketing is the oldest and most efficient way to reach out to your customers. With a well-planned email marketing strategy, you can easily build relationships with your customers and generate leads. It is not only cost-effective but can also be used to track the progress of new business leads.
3. Optimise your online store for mobile users:
Businesses that optimise their online store for mobile users are likely to generate more revenue than those who use only a desktop website. Potential customers will search for your products on their smartphones first. Thus, optimising your e-commerce website for mobile or launching a mobile app can make it convenient for online users to browse your store and make purchases.
4. Use scarcity tactics to attract your customers:
Several e-commerce stores use scarcity techniques to grow their online sales. These tactics create a sense of urgency and encourage potential customers to buy more products. A good example of a scarcity tactic is launching a discount offer for a limited time.
5. Highlight your top-selling items:
Highlighting top-selling items will inform potential buyers about the latest trends and purchases made by others. You can create a list of your bestsellers and tell customers how your products are different from those of your competitors. Use high quality images and describe top features to motivate buyers to make a purchase.
6.Use social media for promotional campaigns:
Social media can be a useful platform for e-commerce businesses that want to expand their reach. It can help you connect with both local and global customers. You can use social media to engage with your customers and inform them about the latest product launches, offers or promotions.
7. Provide discounts to gain the interest of new customers:
All customers like to feel valued. You can offer special discounts to your existing customers and reward them for their loyalty. Additionally, offering welcome discounts to new customers is also a great way to build long-term relationships with them.
8. Display reviews to build trust:
Due to the growing number of e-commerce stores, new customers hesitate to buy products from stores that do not have a good online reputation. By displaying reviews or feedback from existing customers, you can create a brand image for your online store. It can also assist you in gaining the trust of potential buyers.
